e-trade Super Bowl outtakes

After watching the Super Bowl, I feel inclined to mention that the best part was watching the e-trade baby call his golfing partner “Shankopotomous”. Although the game was good, the commercials were lacking. Sure, the e-trade baby was funny in his two commercials, as were a few others, but for the most part they were pretty terrible.  I wanted to share a youtube clip I found of outtakes from the baby preparing for another commercial.

This just goes to show you how creative thinking can make an ad campaign flourish. You know some 22 year old junior copywriter came up with the funniest lines in this campaign.


Lil’ Wayne’s new single: Lollipop off Tha Carter 3

Lil’ Wayne’s first single off Tha Carter 3 is aimed at the girls and the clubs. I don’t get it. His whole thing is trying to be considered the best rapper, and he releases this for his first single for his supposed masterpiece?? It’s an alright club song, with a hypnotic beat and a good club chorus, but the verses are terrible. And on top of that, he uses the vocoder thing, which everyone hated off of his Bad Ass Grasshopper mixtape and anything else he used it on. So he is ostracizing his core fanbase for some mainstream garbage. It’s a real shame. I hope this isn’t indicative of what the rest of his album is going to be like.

This just in! Lollipop reached #1 on Billboards Hot 100, making it his highest chart topper! I don’t know if that is a good thing, considering the song isn’t even that great, but it’s a nice accomplishment. Since they pushed Tha Carter 3 back, being #1 a month and a half before your album comes out probably isn’t a good thing. It would have been smarter from a marketing standpoint to release the album in a few weeks, but if the material ain’t ready then I’m not going to push it.