e-trade Super Bowl outtakes

After watching the Super Bowl, I feel inclined to mention that the best part was watching the e-trade baby call his golfing partner “Shankopotomous”. Although the game was good, the commercials were lacking. Sure, the e-trade baby was funny in his two commercials, as were a few others, but for the most part they were pretty terrible.  I wanted to share a youtube clip I found of outtakes from the baby preparing for another commercial.

This just goes to show you how creative thinking can make an ad campaign flourish. You know some 22 year old junior copywriter came up with the funniest lines in this campaign.

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